Advertising via any platform like billboards, television, banners, and print media or through the internet sparks a trend of making it more social. Although numerous examples of campaigns based on social marketing are quite sophisticated, there are technology-based tools that are highly innovative for example, Facebook Connect, that enable you to advertise according to your budget.
Creating a witty campaign, it is even possible to be able to integrate a lot of activities with your social media and hence, you are able to get a lot out of what little investment you can master creating communities you can visit any time. The ways to develop an effective campaign for social marketing are as follows:
Using appropriate platform-Advertising through social media usually means Facebook as the best thing that comes into the minds of many people. Facebook is okay but it is not the best tool to just focus your marketing effort in it alone.
Many other platforms can be used for advertising using social media. LinkedIn has opened its doors to advertisers through a self-services platform that is able to segment the audience on their different characteristics according to their profile. It is the perfect alternative especially when you are a B2B company. On the other side of the story, there are emerging tools and social networks like Foursquare which are very useful for advertisers with low marketing budgets but at the same time, very high visibility to its users.
I think what people find really attractive about some of these emerging platforms is the fact that you don’t need a very technical design or display to make it effective. You simply need to be able to understand marketing in Social Media and what platforms other users are experiencing.
Media Combination-To creates a very effective campaign in social marketing, you can try using online video and you will see a major difference. Consumption for Online video steadily growing and people watch online videos more than they watch TV. Hence, this is a very amazing opportunity you can take advantage of to bring your campaign on that map. Consumers want something ever-changing and something entertaining and content that is presented in an interesting way.
For Brands, it is both a challenge and an opportunity to try out the online video. The most amazing thing to watch out for is the ability of your ads to be a means to entertain. You will enjoy as you catch your viewers’ attention and watch your view rates rise due to the sharing tools you may have set up.
Your campaigns must represent a social reason. There are many ad campaigns out there that do not include a T or an F that usually is being used by advertisers as a tool to measure the social aspect of their ad campaigns. However, these logos have minimal impact because it does not involve their viewers a call to do some action or even a URL.
These types of ads should include social elements. Oftentimes, their only purpose is just social presence while others promote a social platform which includes some sort of reward.
However, social media is not free. It is a fact that social media maximizes small budgets and get huge effects because you get a lot of users with minimum competition. But one thing in common with social media marketing and traditional marketing is that you need to spend money.
However, to really produce results, time and money must be spent on social networking. To get a campaign for social marketing to be fully developed, necessary visibility is a must to achieve your desired results.