Whether you’re a small business owner or a corporation, boosting your marketing through creativity plays a major role in the success of your business. It’s fair to say that you really need to know your product, target audience and will definitely have to know your market. In fact, you will have to know your market well enough to be a step ahead of your market in order to deliver the best possible product and monetize when the next big wave of orders roll in. This is easier said than done, but if you are a marketing director, part of the marketing team or a one-man band, you will have to find creative solutions to market your product or service in the best way possible.
Lack of creativity and imagination normally deludes us to believe that whatever we are doing is deemed correct, and so, it will be the best we can do to move forward in marketing. You need to move away from this delusion and put yourself beyond what is present. In other words, think ‘outside the box.’
In order to do that, put yourself in your customer’s shoe’s and look at your business through their eyes. What are your competitors doing, are they successfully stepping out of their comfort zone and being prosperous. What are the market strengths and weaknesses within your industry and can you play on that to drive fantastic results? Boost your marketing through creativity and you’ll be surprised at what you achieve and the way you achieve it.
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To boost your marketing through creativity, here are 5 focus areas:
What disturbs you about your target market
Go on… make a list of all the things that bother you about your target market. It could be the daily grind and operations within the market to annoying customer expectations and lousy service providers. Keep writing to them until you have totally exhausted your list of criticism. How does it feel?
If you have managed to write down even one annoyance, that usually means there is a possible market entry into solving that problem. For example, if you are an Independent Financial Advisor (IFA), it’s likely you will be operating many different investments and accounts. Your annoyance could be that you need to login to every account separately to review their individual performance. Now imagine if you came up with a system whereby you could log in to all accounts simultaneously and at the same time, clients could log in to review their financial reports.
It’s a big project and a big idea, but imagine if you creatively applied yourself, you could potentially fill a huge gap, satisfy yourself and your clients and lease the system out to other IFA’s and earn more money. It is a creative, entrepreneurial idea and can boost your marketing.
If your target market dictates a certain practice, break the convention
This could be a life-changing business experience for you. Break the mold, and creatively generate ideas on how you could do things differently to your competitors. Are you able to serve your customers in a manner that is unique and somewhat surprising? Are you able to offer extras that make them ‘wow’ your offer and get them talking about your business to others?
Don’t accept doing things the same way as all your competitors. Be different, be creative and you will definitely stand out.
Get out of your comfort zone and become uncomfortable
Creative thinking can drive great marketing appeal. In order for you to get out of your comfort zone, you will have to think differently and in some cases act differently. For example, if you’re at a networking event of forty people and you normally stick to networking with five of the regulars, this time aims to meet at least half the room. That’s a lot of meeting and greeting and it will definitely get you out of your comfort zone as you will be spending no more than 2 to 3 minutes on each person. Impersonal… not really, just uncomfortably clever.
As nervy as it may sound, your goal will be to approach someone new, listen, learn and speak to them and move on to the next person. It is challenging, it is uncomfortable, but it will get your creative juices flowing. Don’t be afraid, the least that will happen is you will become a better networker and probably walk out of the room with a handful of business cards and a few prospective clients.
